Mailing List World

Direct Mail 101

2008-07-23T17:22:00.000-07:00

If you're starting a business or just need to increase awareness and sales in your current business, direct mail is a great way to go. You really don't need to be too fancy or spend a lot of money on printing either. So what's the key to direct mail that produces results? The offer! If you don't have a big budget, at leat have a great offer. It can be as simple as a coupon or a "buy one get two" deal. Your offer is what the reader WILL respond to. Don't worry about the product as much as the offer. If you just opened up a auto repair business, focus on the offer, not the fact that you own a auto repair business. Be excited about offer. If you're not excited, you can bet your readers won't either. Use effective teasers, such as: free consultation, free sample, etc. Always think how the reader will benefit. Remember, just because you're offering something free, doesn't mean you're on the losing end of the deal. Your free offer may allow you to meet your best customer. • The next basic you need to know to create a effective direct mail campaign is who to send your offer to. This means finding a great mailing list. No matter how great the copy, design OR offer is, you MUST get into the hands of people that can become your customers. Without the right mailing list, you'll be set for a failing campaign. Mailing list companies or list brokers, as they're sometimes called, offer great insight on what list might work best for you. A mailing list broker can be a very savvy advisor to you advertising and direct mail campaign strategy. Make sure to consult with the mailing list broker to make sure you are getting the most current names available. If you're just getting started with direct mail, you'll be surprised at the targeted segments you'll be able to reach. * Lastly, shop around for the right list broker. Many times, list brokers specialize in market segments such as new brides, new homeowners, people changing jobs or people with special hoddies or interests. With these simple steps, you'll be able to launch a great direct mail campaign.

Direct Mail Advertising Strategies That Works Like Magic

2008-07-01T16:05:00.000-07:00

Written by Daegan Smith
You have heard and read right. Direct mail advertising really works. A lot of people can attest to this fact because they have seen their incomes increasing using this strategy. This is the reason why even if there are a lot of negative things being said about direct mail advertising, more and more people are still using this system. • The only thing that hinders some person from making profits out of direct mail advertising is the fact that they are not doing it properly. Over the internet, there are a lot of articles and advices given for free on how to make this work. • If you have not understood them, you still have another chance to know about these things. Below are important strategies to put into your direct mail advertising so it will work like magic. • 1. A eye-catching headline. A bland and typical sales letter is likely to be put in one place; the thrash. When your reader's attention is not piqued, your letter will be on the way to the thrash as fast as a lightning even before they are opened. • What you need is an effective headline. One that will stop your readers in their tracks. This will make interest them enough to open your letter and get to know more about what you are saying. • Try to also use large and bold fonts for emphasis. • 2. Make your writing simple and conversational. Nobody wants to read about corporate and technical words. This will not impress your readers. Chances are, they will have no idea about what you are telling them. Not all those who are reading have the capacity to grasp the kind of language that you are using. That will definitely turn them off. • Be friendly and aim for conversational style when writing your sales letters. Write them the way you write to someone close to you. Make them understand using the most basic and simple words that you can think of. • 3. A call for action. Ask your readers for a call of action by telling them to contact you in case they want to inquire about something. You should have your link available so it will be easy for them to go directly to your website. • Request them to sign on mailing list or order forms also. Keep in mind that when you do not ask them, they will not do anything otherwise. • One strategy to use is to give them a specific deadline by which they will receive some forms of compensation for doing so. Offer them freebies. People love these things. They are more inclined to visit you and avail of your product or service if they know that there is some free stuff in store for them. • 4. The benefits that people will get from you. • What is there for me? Or what can I expect from you? • These are the questions that people ask initially. This is because they always want the best out of what they will be paying for. • You need to talk about the benefits and the good that your product is offering. Tell your readers how different you are from others who are offering the same things. Give them reason to choose you over your competitors. • Heed these advices so that your direct mail advertising will work the way it should be. If you have not used any of these in your campaign, then it may be the time to start reevaluating your strategies.

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Article Source:
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NEW Landscape Construction Managers List

2008-06-28T17:20:00.000-07:00

If you're trying to reach owners, site managers and administrators involved in all aspects of landscaping, this file might be for you. Landscape Construction magazine mainly focuses on equipment and landscaping techniques pertaining to commercial sites such as hospitals, corporate settings, etc. There are over 33,000 contact names on this list. The broker is Direct Media in Greenwich, CT. Reach them by phone at: 203-532-2492.

Brides With Wedding Dates

2007-11-01T07:59:00.000-07:00

You can get the address of future brides that have already set their wedding date. This is a great opportunity, since you know WHEN their deadline is. Reports show there are around 243,000 names on this list. Get this list from Response Media: 770-220-5079.

Billions of Targeted Email Addresses: Pick Your Industry!

2007-10-30T08:32:00.000-07:00

There are always specialty lists being produced for every market. If you can really mail the to the addresses, the results have been enormous! Many times you can receive a 1000% return on my investment. Just a few examples of the mailing lists they are selling: Financial: (44,226), Male (Adult): (2,616,100), Home and Garden: (1,820,570), Computers: (17,834), Home Business and Home Opportunity : (183,410), Dating: (1,735,692), Multi-Level-Marketing: (654,438), Military: (197,152), Pets: (2,598,594). That's just a short example of what's out there. It's easy to see how you can explode your business!

Femail Creations List

2007-09-28T06:46:00.000-07:00

This list file contains buyers of jewelry, gifts and clothing from the Femail Creations mail-order catalog These buyers are mostly female since the catalog focuses on celebrating and inspiring women. There are nearly 95,000 names and address in this file. You can divide them into purchase amount and geographical location. Contact Direct Media, 200 Pemberwick Road, Greenwich, CT 06830. Phone: 203-532-3760 or e-mail at: mmusikar@directmedia.com.

Canadian Investors List

2007-09-27T12:07:00.000-07:00

A new list of Canadian investors has just been released. The list includes executives who are officers of major Canadian corporations. They are all investors. There is around 300,000 on the list. You can learn more about this list at Name-Finders Lists, 225 Bush St., San Francisco, CA 94101. By phone at: 415-955-8595 and e-mail at: bill@namefinders.com.

Unique Homes Subscriber List

2007-09-27T11:59:00.000-07:00

If you're looking for buyers of luxury homes, this may be the mailing list resource you need. This list contains the entire list of subscribers to Unique Homes magazine. They are a high-net-worth group. They are all paying subscribers and have discretionary income to travel, invest, develop art collections, buy luxury sports cars and enjoy the best that life has to offer. The average age is 41 and 39% are female. The average household income is $208,000. There is a total of over 17,000 on the list and it can be broken out into gender and geography. For more information, contact Statistics, 69 Kenosia Ave., Danbury, CT 06810. By phone at: 203-778-8700.

Martha Stewart Living List

2007-09-26T08:53:00.000-07:00

Need to reach Martha Stewart type customers? The Martha Stewart Living Magazine list is now available through the Millard Group. This list file contains the subscribers to Martha Stewart Living, as well as, Everyday Food, Martha Stewart Weddings, Body+Soul, Blueprint and Dr. Andrew Weil's Self Healing Newsletter. As you can image, this list is mostly upscale and educated. There are over 1.5 million subscribers to this list. Learn more by contacting the Millard Group, 10 Vose Farm Road, Peterborough, NH 06458. Phone: 914-697-5808 E-mail: dhamilton@millard.com.

Craft Fair Attendees

2007-09-26T08:41:00.000-07:00

Are trying to reach craft fair enthusiasts? Charles More Associates is now offering a mailing list that contains people that buy and frequently attend craft fairs. They especially purchase items pertaining to Easter, Halloween and Christmas. The typical attendee in this group is female and between the ages of 30 and 70 years old. They commonly spend between $20 and $200 on items each time they attend and event. you can have the list broken into several different categories: by gender, geographic location and congressional district. There are a total of 322,600 in the entire list. Get more information about this list at: Charles Moore Associates, P.O. Box 6, Southampton, PA 18966. Phone: 215-355-6084 E-mail: cmadirectmail@yahoo.com.